Proving that failure doesn’t have half the stigma it used to, the head of Merrill Lynch, Stan O’Neal, was ousted with a humiliating US$161m in his pocket to go away and think about how his company managed to lose US$7.9bn playing around in complicated debt instruments. I imagine it would be hard to be introspective when someone has just handed you a cheque that has 3 commas and 9 numbers for a job badly done…Imagine if the figure if Merrill’s hadn’t decided to retain his severance…
Frustrated entrepreneurs your time has come. No longer will you need to be frustrated by a lack of commercial ideas or an inability to execute. Here is a start-up business that you can buy into and the only ability you need God has already gifted you….to drink.
1-Bil is a beverage destined to carve out a niche in the market. Unlike drinks like V and Red Bull that focus on getting you from 0 to 100 in the least amount of time, 1-Bil is all about getting you back to a relaxing cruising speed. It’s all about de-stressing and remembering the simple things, like breathing.
The real kicker however, is what plans the founders have for the business. 1-Bil is short for 1 billion. That is the amount of units the founders are looking to sell before effectively giving the company away. This is philanthropic capitalism at its best…
The idea is that soon when you order your case of 1-Bil via their site, you’ll be able to register your details. This will log you as a future shareholder with 1 unit = 1 share…Hence, a case (x 10 units) equates to 10 shares. The more you buy, the more you own by the time of the grand giveaway…
Impressive! The only thing I ever got from Red Bull was an ice-cream headache, a shaky hand and a taste for 4.30am souvlakis….
